COVID-19 Impact on US and China Consumer Behaviour | Prosper Insights & Analytics

(Published - April 30, 2020) In China, people remain confident about current and future economic conditions, which may point to a fast rebound in consumer demand in the second quarter of 2020, according to Prosper Insights & Analytics. 

In comparison, US consumers are more concerned about coronavirus and its impact on the economy. US consumers have responded by shopping less (72.1% of adults 18+), whereas Chinese consumers express a more diversified approach to spending during the pandemic and prefer to shop at less busy times.