In the latest brand report from Forbes, Apple has ranked the world’s most valuable brand again despite the company recording the decline in its revenue during the second quarter. Apple has grabbed the top spot in the Forbes ranking every year since it began valuing the richest brands in 2010.
Forbes evaluated more than 200 global brands to determine the final list of the world’s 100 most valuable brands. The brands were required to have more than a token presence in the US, which knocked out some big names, including the multinational telecom giant Vodafone and Chinese e-commerce company Alibaba. Forbes valued the brands based on the most recent three years of earnings and allocated a percentage of those earnings based on the role brands play in each industry, e.g., high for luxury goods and beverages, low for airlines and oil companies.
(29 March 2021) Today Starbucks is the largest coffeehouse company in the world, with 32,938 retail locations as of the first quarter of 2021, followed distantly by coffee shop chains such as Dunkin Donuts with about 10,000 restaurants, Tim Hortons with 4,300 outlets, and Costa Coffee with nearly 1,700 stores worldwide. Starbucks was founded in 1971 in Seattle, Washington, and incorporated on November 4, 1985, to become the publicly traded Starbucks Corporation.Based on the company's positive, sustained operating results, it is ranked among Forbes' Top-500 world's biggest public...
McDonald's and Subway are two of the world's largest international fast food restaurant chains. Each company possesses a strong brand and is an established name in the casual eating restaurant industry. With 40,953 locations worldwide, Subway beats out McDonald's as the largest global chain. McDonald's currently has 37,855 locations globally. So, what's behind this difference in global positioning? And, are the differences meaningful beyond a number of restaurants? The most important general difference between the two companies is that McDonald's is a public company while Subway...
(10 December 2021) During the first quarter of 2019 (Apple’s second fiscal quarter), sales of the Apple iPhone decreased by 17 percent compared to the same quarter last year. Since announcing its results for the second fiscal quarter, Apple's share price has also dropped six percent. The iPhone first quarter results were neither unexpected nor the steepest decreases in iPhone revenues the company has faced. Apple reported more dramatic decreases in iPhone revenues during the second and third quarters of 2016 as well as the first quarter of 2018. Earlier this year Apple's CEO Tim...
(7 April 2021) With its extensive business network, the Sweden-based multinational clothing retailer H&M has become one of the world's leading fashion companies. After a decade of continuous expansion, adding around 320 stores per year on average, the company's net increase in number of stores (opens minus closures) was only 108 in 2019, and in 2020 it turned negative. H&M had a total of 5,018 stores, in 74 countries across six continents, at the end of 2020. In the last two years, openings of new locations, primarily in new markets, have been outnumbered by closures of...
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