Samba TV provides viewing data that can help advertising companies understand the fluctuations of ad impressions across countries, markets, and ad categories, as well as viewership volumes at different times of day for each quarter, equipping them to find the best market, TV network, and time for their ads. Viewership data from Samba TV can also be used by advertising companies and TV networks for competitor review.
On this sample dashboard, you can explore highlights of the types of insights your organization can glean from Samba TV's data with data tools from Knoema. Select a country from the drop-down menu to view country details.
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(27 March 2020) The force that is 'global social exclusion' is becoming a fatal event for some businesses that rely on in-person labor force and customers, while for others it is a chance for rapid growth and development of new services lines. As the coronavirus infections curve worldwide has shifted over recent weeks to become still steeper, entire companies have begun switching to remote work operations. Many industries, such as air travel, tourism, and retail are undergoing rapid business model adjustments to soften the impact of the COVID-19 pandemic. Below we share another...
Prosper Insights & Analytics has 18 years of experience producing market leading monthly survey-based research of consumers' overall confidence. In its most recent survey, Prosper asked consumers about their concerns with regard to the coronavirus pandemic and the related cancellation of major events. You can explore Prosper's latest findings in depth below, but we'll give the spoiler: 82% of US consumers expressed one form of concern or another and believe that they will somehow experience direct consequences of the pandemic. Moreover, for the first time in six months there is...
The coronavirus outbreak has affected American consumer patterns and business interactions. According to SimilarWeb, which provides web traffic data from various web services, web traffic patterns shifted immediately after the first reports of confirmed COVID-19 cases. These shifts give investors important information about the extent of impact on end users as well as about unique industry-specific formats of running business during the COVID-19 pandemic. While travel, airlines, and hotel businesses will be influenced more directly in the short-term, categories such as web...
Has travel been affected by the coronavirus, and if so by how much and where? The overall volume of passengers traveling by air affects many of disparate industries - not just airlines but travel sites and aggregators that sell tickets, hotels and car rental companies that rely on airports for a large volume of their business, credit card companies, restaurants and retailers. The list can go on. To try and gauge the impact that a reduction in travel due to the coronavirus might be having on these sectors and more, Advan analyzed foot traffic in key US and international...
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